Departing Kyle Busch Sponsor Mars Inc. Opens New Shop Away From NASCAR

Departing Kyle Busch Sponsor Mars Inc. Opens New Shop Away From NASCAR

Earlier this year, Mars, Incorporated dropped a massive bombshell. At the end of the 2022 Cup Series season, they will be leaving the sport entirely. This left Kyle Busch without a primary sponsor and scrambling for a racing seat. Finally, after months of hunting, Busch has finally landed a seat at Richard Childress Racing.

As for Mars Inc. they are preparing for life away from the NASCAR arena. To this end, they will be partnership with NHL team, the Philadelphia Flyers, and Wells Fargo Center.

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It is also worth mentioning that the brand is signing on as an official partner. Without a doubt, it will be a great deal for them and the Flyers will get a lot of exposure.

What next for Kyle Busch in the NASCAR Cup Series?

Unfortunately for Busch, his quest for a third Cup Series title is over. This is because he has been eliminated after the first round of the Playoffs. Also joining him on the sidelines are Kevin Harvick, Austin Dillon, and Tyler Reddick. Incidentally, there is one thing that connects all four of them: they are all former, current, and future RCR drivers.

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Harvick started his career with Richard Childress Racing before switching to Stewart-Haas in 2014. Now, Kyle Busch will be joining RCR next year, alongside Dillon and possibly Reddick.

May 28, 2022; Concord, NC, USA; NASCAR Cup Series driver Kyle Busch (18) walks with his car during Nascar Cup qualifying at Charlotte Motor Speedway. Mandatory Credit: Jim Dedmon-USA TODAY Sportsk

Although Kyle Busch is taking over Reddick’s #8 seat, there is talk of the team fielding a third car for Reddick. This will probably tide him over for the upcoming season until he makes his own switch to the 23XI Racing team for 2024.

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Until then, all four eliminated drivers will simply go through the motions for the rest of the season. Though in Busch’s case, he and teammate Martin Truex Jr, will try to help Denny Hamlin and Christopher Bell’s campaigns.

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